Over 30 Million results are presented by Google by searching "used cars" from an Auckland computer.
The top results are from Ads, a service Konnetrix supplies it's clients with. These work on a Pay Per Click basis.
Looking at the competition it's larger brands such as Trademe and Autotrader.
Further down are local business' in our location which has a Google Review ranking and Map.
This is where strategy is crucial
By adding a location your results are completely different.
While Autotrade stays at the top you get a complete different set of results for "used cars pukekohe"
South Auckland's used car market is really exciting in comparison to the rest of Auckland. It is a huge niche that are all localized in close proximity to each other.
But unfortunately many businesses in that market aren't utilizing SEO
So where is seo ?